We went to Milano Design Week with a clear objective: to find designers connected with their essence.

In the middle of so much information, so much noise, so many brands, and so much conventional luxury… We found projects and artists at Alcova Milano that focused on people, on authentic design, and sustainability.

We confirmed that what gives everything its true value is people, the ones behind each creation, pursuing and expressing their authenticity. The independent designers who managed to share an impactful message were the ones who started by playing, just giving themselves to pure creation.