Creative Direction

2024

Azur Aura

Aura Azur is a sculptural light objects brand inspired by rawness, craftsmanship and simplicity. By merging béton and paraffin, the designer conceives of candles as more than just that, but a sculptural element, while also returning to their primary function.

Intimate lifestyle photography of handcrafted objects in natural domestic environments.

Services

Project Curation
Product & Packaging Curation
Concept Development
Visual Identity

We curated Azur Aura project starting from the product curation, carefully guiding the selection of color and materials. We developed the brand identity and brand concept coming back to the origin of the candle as a functional object and building an intrinsic relationship with architecture. Not only because ​​​​​​​​​​​​​​of the fusion of materials and light but also for the balance between art, design and functionality.

Collaborators
Copywritter: Melina Vignolo.

Photography included for illustrative purposes only, to represent the project concept. Photography Credits (in order of appearance):

The Man from Rio· Concrete (Unknown).
Pantheon of Agrippa, Rome (Unknown).
Ali Gallefoss (Aluminium) Numero Venti.

Minimalist visual language for sculptural lighting objects celebrating functional beauty.
Minimalist visual language for sculptural lighting objects celebrating functional beauty.
Mindful material exploration featuring raw concrete and paraffin in artisanal candle making.
Thoughtful color curation process featuring natural palette inspired by regional materials.
Slow design process showcasing concrete sculptural objects with emphasis on mindful creation
Authentic brand identity development focusing on raw materials and honest craftsmanship.
Authentic brand identity development focusing on raw materials and honest craftsmanship.
Côte d'Azur inspired minimalist craft design emphasizing regional authenticity and simplicity.
Sustainable packaging design reflecting conscious approach to environmental responsibility.
Contemplative space design featuring lighting objects that encourage mindful living.

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