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Ailār is a yoga mat brand based in the south of France, guided by the value of simplicity. Our goal was to communicate the essence of its origin and these values. For this photography campaign, we worked around that concept, developing the art direction, production, and photography inspired by the simplicity of the sea.
It’s summer and the sun radiates a sweet warmth that almost feels like an embrace.
The sea is turquoise, hypnotic.
Waves break softly against the shore.
Deep breath in...
Simplicity.
The quiet appreciation of our world.
