VISUAL IDENTITY
| Essential | Advanced | Full | |
| CONCEPT | |||
| Written Strategic Concept | ◦ | ◦ | ◦ |
| Visual Concept Moodboard | ◦ | ◦ | ◦ |
| Product & Packaging Moodboard | ◦ | ◦ | ◦ |
| Naming | ◦ | ◦ | ◦ |
| DESIGN | |||
| Logo Iso & Tagline | ◦ | ◦ | ◦ |
| Color Palette | ◦ | ◦ | ◦ |
| Typography System | ◦ | ◦ | ◦ |
| Selection Image Style | ◦ | ◦ | ◦ |
| Brandbook | ◦ | ◦ | ◦ |
| EXECUTION | |||
| Business Cards | ◦ | ◦ | ◦ |
| Email Signature | ◦ | ◦ | ◦ |
| Social Media Templates | 3 | 6 | |
| Brand Presentation | ◦ | ||
| Catalog/Flyer | ◦ | ||
| Invoices & Letters | ◦ | ||
| Website | ◦ |
INSTAGRAM CONTENT CREATION
| Essential | Advanced | Full | |
| Instagram Posts | 3 | 6 | 10 |
| Instagram Stories | 3 | 6 | 10 |
| Post & Story Template | 3 | 6 | 10 |
| STRATEGY | |||
| Brand Community Analysis | ◦ | ◦ | |
| Written Content Pilars | ◦ | ◦ | |
| Visual Definition For Each Pilar | ◦ | ◦ | |
| CM | |||
| Instagram Set Up | ◦ | ||
| Content Calendar | ◦ | ||
| Scheduling & Posting | ◦ |
PHOTOGRAPHY & VIDEO
| Essential | Advanced | Full | |
| Photography | 20 | 40 | 60 |
| Image Editing | ◦ | ◦ | ◦ |
| Video | ◦ | ◦ | ◦ |
| Video Editing | 30 sec | 60 sec | +60 sec |
| Stylism | ◦ | ◦ | |
| Set Design | ◦ | ||
| Production | ◦ |