Creative Direction

2024

Ailār yoga

Ailār is a Côte d’Azur-based yoga essentials brand inspired by authenticity and meaningful human connection. By providing high quality, sustainable yoga props the brand seeks to encourage community building through the practice of yoga.

Ailār yoga brand identity logo design by Repose creative studio

Services

Project Curation
Product & Packaging Curation
Concept Development
Visual Identity
Photography
Website

We approached this project through creative direction, starting from the brand concept to the product development. We built Ailār yoga brand based on simplicity and sustainability, with a minimal brand identity reflected as well in the product and brand universe

Collaborators
Copywriter: Melina Vignolo.

Ailār yoga website design and user experience by creative studio
French Riviera based yoga brand creative direction project
Yoga wellness brand visual identity developed on French Riviera
Custom typography design for yoga brand visual identity
Ailār yoga brand color palette for wellness brand identity
Sustainable yoga branding and creative direction project
Eco-conscious yoga brand packaging design and creative direction

[NEXT PROJECT]

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French Riviera yoga lifestyle photoshoot for Ailār brand

We’ll always have the sea